AVIAH MORAG
Tel Aviv · aviah@aviahmorag.com · linkedin.com/in/aviahmorag · loqal.digital
Software architect & linguist — human–machine interaction at global scale.
Profile
Product and technology leader with 14 years at Apple and founder of Loqal, a language platform built around real-world context and human-centered AI.
Deep expertise in AI, accessibility, and internationalization — including right-to-left and complex-script systems at global scale. Experienced building teams, shaping product strategy, and driving adoption across Fortune 500 enterprises, high-growth startups, and academic institutions.
Experience
- Founded and lead development of Loqal, a scenario-based language platform for real-world fluency, spoken interaction, and cultural context.
- Defined product vision, architecture, and go-to-market from inception; led end-to-end development from concept through MVP and private beta.
- Built AI-enabled content generation and validation, generative video avatars, and speech synthesis at scale across many languages.
- Apple's in-country technology evangelist for Israel, representing Apple across EMEIA's startup, enterprise, and academic ecosystems.
- Drove developer success and quality across thousands of apps; delivered keynotes, labs, and growth programs across Europe, the Middle East, India, and Africa.
- Recognized for advancing accessibility and inclusion in mainstream consumer technology.
- Founded Apple's Linguistics Team and drove Siri's multilingual rollout across 20+ languages.
- Partnered with design, research, and executive teams to ship global-scale features across iOS and macOS.
- Built and led Apple's first Hebrew and Arabic localization teams — engineering, QA, and content adaptation.
- Developed early localization frameworks and QA systems later adopted globally.
Core Expertise
- Product & platform strategy — concept through beta and scaled adoption
- AI & multilingual systems — speech, NLP, complex-script and RTL platforms
- Human-centered, accessibility-first design and international UX research
- Engineering leadership — building and scaling teams
- Developer ecosystems, go-to-market, and strategic partnerships
Education
Languages
- English — native
- Hebrew — native
- German — C2
- Japanese — JLPT N2
- Arabic — competent
Private chef, bread baker, and vintner with my own label — comfort food from my home to yours.
Training
- Hands-on classes and immersion in regional technique and tradition.
Experience
- Intimate dinners and events, cooking to the room and the season.
Wine
- Small-batch winemaking, from grape to bottle.
Commercial pilot, instrument-rated in the US and Israel, and an aviation community builder.
Ratings & Licenses
- United States — Private Pilot License (PPL) + Instrument Rating (IFR)
- Israel — Commercial Pilot License (CPL) + Instrument Rating (IFR)
Community & Roles
- International Relations and Digital.
- Led the association's new website (Next.js, bilingual RTL, member & billing systems).
- Attended the world's largest aviation gathering.
Flying & Projects
- Scenic flights over Israel from Haifa Airport
- FAA-approved simulator training (Aviation Training Device)
- Built aviation tools: NOTAM/weather dashboard, Flight Explorer, IFR practice, Hebrew ATIS